Selling a Business: How to Reduce Capital Gains Tax

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About the Author

Daniel Scott Johnson, CEPA®, CRPC® is the Founder and Principal Advisor at Windfall Advisors, a fee-only fiduciary RIA specializing in sudden wealth management. With 20+ years of investment experience, he helps high-net-worth clients navigate business sales, inheritances, and complex liquidity events.

Credentials: CEPA®, CRPC® | Columbia Business School Executive Alumnus

Recognition: Outstanding Contribution to Wealth Management Thought Leadership — Family Wealth Report Awards.

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Planning an exit? Learn how capital gains tax on sale of business proceeds works and which legal strategies, like QSBS, can lower your final federal tax bill.

Selling a company you’ve built is often the largest financial event of an owner’s life, and the tax bill can be bigger than expected. How the capital gains tax on sale of business proceeds works depends on how the deal is structured, what kind of entity you own, and when you start planning. Even small details matter. If you co-own shares with a spouse, check how they’re titled (our JT TEN meaning guide explains joint-ownership labels), since ownership affects who reports the gain. This guide covers how the tax works and the legal ways to reduce it.

How a business sale is taxed

If you’ve owned the business for more than a year, your profit is generally a long-term capital gain. In 2026, that’s taxed at 0%, 15% or 20% depending on your income. Many sellers also owe the 3.8% net investment income tax, although owners who actively work in a pass-through business may not, as long as they materially participate. State tax comes on top of this.

The less obvious part of the tax implications of selling a business is that the IRS usually treats a sale as many separate sales. Each asset is taxed on its own terms, so equipment, inventory and goodwill can each be taxed differently.

Asset sale vs stock sale

Asset saleStock sale
What changes handsIndividual assetsYour ownership shares
Buyers usually preferYes, for new depreciationLess often
Tax on your sideMix of capital gain and ordinary incomeMostly capital gain
C corporation riskTax at corporate level, then again on distributionSingle level of tax

In an asset sale, both sides must allocate the price across asset classes using the IRS residual method and report it on Form 8594. The allocation is negotiable, and it matters a great deal.

Price allocated to goodwill usually gets capital gains treatment, while price allocated to depreciated equipment triggers recapture taxed as ordinary income. Payments for a non-compete agreement or consulting work are also taxed as ordinary income.

Legal ways to reduce capital gains tax on sale of business proceeds

There’s no single answer for how to reduce capital gains tax. The right mix depends on your entity type and timeline. Here’s how the main business sale tax strategies compare:

StrategyWhat it doesThe catch
QSBS (Section 1202)Excludes up to $15M of gainC corp stock only, with strict holding rules
Installment saleSpreads gain over the years you’re paidBuyer may default; recapture still taxed upfront
ESOP sale (Section 1042)Defers gain if you reinvestC corp only; the ESOP must own at least 30%
Charitable remainder trustDefers gain and gives an income streamShares must go in before the deal is binding
Timing the closeKeeps more gain in lower bracketsOnly helps at the margins

QSBS after the 2025 changes

For stock issued after July 4, 2025, you can exclude 50% of the gain after three years, 75% after four and 100% after five. The cap rose from $10 million to $15 million, and the company’s gross asset limit rose to $75 million. Stock issued on or before that date still follows the old $10 million cap. If your exit is five or more years away, converting to a C corporation to start the QSBS clock is worth discussing with your CPA.

Installment sales

Taking payments over time can keep more of your gain in lower brackets, but depreciation recapture is still taxed in full in the year of sale, and you take on the buyer’s credit risk. Larger notes can also trigger an interest charge. The decision resembles the choice lottery winners face between a lump sum and annual payments, and a lottery annuity calculator shows the same trade-off between certainty now and more income over time.

A planning timeline

  1. Three to five years out: review your entity structure and QSBS eligibility, and consider separating real estate from the operating business.
  2. One to two years out: clean up your financial statements and estimate your after-tax proceeds under different deal structures.
  3. Before signing a letter of intent: set up any charitable trust, and agree on a target purchase price allocation.
  4. At closing: confirm the installment terms, security for the note, and the final Form 8594 figures.
  5. After closing: make estimated tax payments so you don’t face underpayment penalties.

Once the sale closes, you’ll be managing a large lump of cash. Many of the first steps in our guide to I inherited 100k, what should I do apply to any windfall, starting with not rushing big decisions.

Common mistakes

The most costly mistake is waiting until a buyer appears, by which point several strategies are no longer available. Agreeing to a purchase price allocation without modeling the tax is another, as is forgetting state tax entirely. Be cautious with aggressive promoters too. The Justice Department has sought to stop people from marketing “monetized installment sales,” which are different from the legitimate installment sales described above.

The Bottom Line

Capital gains tax on sales of business profits is more difficult to fully avoid, but it can often be significantly lowered through planning. Talk to the seller about deal structure and allocation of purchase prices, and then determine if the QSBS, installment note, ESOP, or charitable trust would work for you. Contact an M&A tax attorney or CPA before it goes to market and after moving, consider a fee-only financial planner.

This article is meant for general information purposes only, not for tax or legal advice.

FAQs

1. How much is capital gains tax when you sell a business?

Federal long-term rates are 0%, 15% or 20%, and many sellers also owe the 3.8% net investment income tax. State tax is added on top, and some parts of an asset sale are taxed as ordinary income.

2. Can you avoid capital gains tax completely when selling a business?

Rarely. No general business sale tax rule wipes out the gain, but qualifying QSBS can exclude up to $15 million of federal gain on eligible stock.

3. Is goodwill taxed as a capital gain?

Usually, yes, if you’ve held it more than a year, which is why sellers often push to allocate more of the price to goodwill. C corporations selling assets pay corporate-level tax first.

4. Do I need to pay estimated taxes after selling my business?

Generally, yes. A large gain without enough withholding or estimated payments can lead to underpayment penalties, so plan your payments with your tax professional right after closing.

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